- CyberCrime Center
January 28, 2014
The beginning of a new year is often a time of reflection. At ThreatMetrix™, we have a lot to reflect on and look forward to. ThreatMetrix turns seven this year. In Internet- and dog-years alike, that’s a long time.
When we started ThreatMetrix, the online world was a simpler place. While we were developing our advanced device identification technologies in 2007, with proxy piercing and global device identification, Apple announced the iPhone. Amazon launched the Kindle in November of 2007. Those devices and others changed the way that we connect with the world.
We’ve worked hard to keep pace with those changes:
The Trust Trifecta: Technologies, Processes and Data
Advanced device identification and malware detection were just the first phase in the evolution of the ThreatMetrix solution set. Although we started out as a first line of defense in the fight against fraud, in working with our customers we dove into the broader issues of online trust. In doing so, we have expanded our innovations to include processes for configuring and validating business policies and a global data set of shared intelligence.
For example, the Persona ID technology addresses the broader issue of tracking the behavior of a person online – whether or not you know exactly who that person is. The ThreatMetrix Persona ID approach is both passive and anonymous from the user’s perspective. This type of analysis is only possible by tracking and analyzing online behavior across sites – something we do through the ThreatMetrix™ Global Trust Intelligence Network.
So in addition to innovative technologies, we now have a core set of processes, a massive data set generated and refreshed daily by a global network, and comprehensive data analysis from that data. This combination of technologies, processes and data significant broadens the scope of the ThreatMetrix solution in the online world. We can address broader issues of risk assessment and identity authentication.
ThreatMetrix Today: Building Trust on the Internet
Which brings me to where the company is today, in early 2014. We’ve changed our tagline to reflect our broader purpose: Building Trust on the Internet. We’re building and growing our ThreatMetrix™ Global Trust Intelligence Network, which monitors and scores more than 500 million transactions per month. Our Persona ID and Trust Tag technologies, enhanced with our global network and data, enable a new kind of passive, context-based authentication for all kinds of online sites and applications. And we’re working not only with online banks and retailers, but also enterprises and government agencies to help streamline access for legitimate users and keep out those who don’t belong.
No one can see what twist and turns the Internet will take in the coming years – but building a foundation of trust with employees and customers is an important first step. And that’s where we’re putting all of our efforts from this point forward.
ThreatMetrix secures Web transactions against account takeover, payment fraud, identity spoofing, malware, and data breaches. The ThreatMetrix Global Trust Intelligence Network, which analyzes 500 million monthly transactions, provides context-based authentication and Web fraud prevention to help companies accelerate revenue, reduce costs and eliminate friction. ThreatMetrix protects ThreatMetrix protects more than 160 million active user accounts, 2,500 customers and 10,000 websites across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government, and insurance. For more information, visit www.threatmetrix.com or call 1-408-200-5755.
Posted by Dan Rampe
Tags: Account Takeover, Account Takeover Fraud, Bank Fraud, Building Trust on the Internet, CNP fraud, Cookieless Device Identification, Cookies, Credit Card Fraud, Cyber attacks, Data Breach, Data Privacy Day, Device Detection, Device Fingerprint, Device Fingerprinting, Device ID, Device Identification, Fraud Prevention, Hacking, Identity Spoofing, Identity theft, Malware, Malware Detection, Malware Protection, Man-in-the-Browser Detection, MitB, Mobile fraud, National Cyber Security Awareness Month, Online Fraud, Phishing, Phishing Detection, PII, Reed Taussig, ThreatMetrix, ThreatMetrix Cybercrime Index, ThreatMetrix Global Trust Intelligence Network, ThreatMetrix Web Fraud Map, TrustDefender Cybercrime Protection Platform, Web Fraud