Online Fraud at the Boston IRCE
I’m just back from a few days in Boston at the Internet Retailers 2009 conference where we encountered a tremendous wave of interest in ThreatMetrix. Unlike the Merchant Risk Council annual conference where fraud prevention figures prominently this conference covered a broader set of topics. Many of the attendees had never heard of device finger printing before, so we had hundreds of conversations at our booth introducing many to the idea of profiling the computer instead of the person to control online fraud. We found etailers new to device fingerprinting were quick to grasp its benefits and take an active interest in learning more.
I did some quick calculations on the results from our informal booth survey (I’ll publish the full results next week) that shed some light on awareness of device fingerprinting at the conference. Out of 365 respondents it split almost right down the middle on those who had heard of device fingerprinting and those who had not. I don’t have any data from last year’s conference but I’ll bet last year was well below 50% on the awareness scale.
We’ll be back exhibiting next year when the IRCE moves to Chicago. It will be interesting to survey next year’s crowd to compare year over year answers. Check back here next week for all of the survey results.
