Device Identification valuable for businesses on the web, Gartner says
In a recent Silicon Business Valley Business Journal profiling ThreatMetrix, “ThreatMetrix fights cyberfraud at the ‘front door’”, Gartner Vice President Avivah Litan, an analyst covering authentication, identity theft, fraud detection and prevention applications said
There’s a lot of value in these types of applications in financial services, e-commerce, online dating sites, gaming sites, health care and government portals, anyone that does business on the internet
The article does a good job of describing ThreatMetrix ability to profile a device in real-time to help stop fraud at the front gate by simply using ThreatMetrix HTML tags on check-out pages, user registration and login pages.
Every business that has a presence on the web and has users logging into their web site could benefit from their offering.
