Privacy vs. Security: Can Device Identification Give You Both?
I wish all of the websites I do business with would fingerprint my computer to validate my identity. I’d sleep better at night knowing that computers used by criminals attempting to steal from me would be barred from entry because their computer’s unique fingerprint could never match that of my computer. I know more than the typical consumer about the high risk that goes with entering your PII (personally identifiable information) like your mother’s maiden name and social security number into a web form. I also know that it’s getting very hard not to surrender PII to accomplish anything of substance online.
Dr. Larry Ponemon knows a lot about what consumers are thinking about when it comes to their online privacy. He founded Ponemon Institute, dedicated to independent research and education that advances responsible information and privacy management practices within business and government. Several months ago we asked Dr. Ponemon to look into what consumers think about having their computers fingerprinted as a means to help protect them from online fraud. Read the rest of this entry »
