- News & Events
July 31, 2013
Our German client allpago launched a Brazilian Global Payment Service that quickly became one of the dominant Payment Service Providers in Brazil. Its success can be attributed to a powerful one-stop payment solution and ThreatMetrix’ online fraud protection, which reduces chargebacks and lowers the risk of online fraud. You may read the full case study here.
One way allpago has gained a significant competitive advantage in the Brazilian market is by developing a state-of-the-art Business Intelligence Platform. ThreatMetrix sits at the front end of this platform, providing comprehensive customer data that is used to identify suspicious behavior. By mitigating risk, ThreatMetrix helps allpago block credit card fraud and stop people who claim unwarranted refunds.
With nearly 81 million people online in Brazil, international e-commerce companies are eager to enter the market. allpago has a great story to tell them, as it can demonstrate the ability to help its customers increase their revenue.
allpago was introduced to ThreatMetrix through the Pay.on platform. Pay.on provides the technical infrastructure for allpago’s gateway, and ThreatMetrix is built into it. Seeing first hand the value of ThreatMetrix’ cybercrime prevention solutions, allpago contracted directly with ThreatMetrix to analyze risk, develop user profiles and prevent fraud for 4 online dating sites.
These sites face specific risks that require a custom set of rules to identify suspicious users and enable legitimate transactions. Using data from its Global Trust Intelligence Network, persona identification, complex cookieless device ID, secure browsing and mobile device identification, ThreatMetrix mitigates these specific fraud risks faced by online dating sites:
Data provided by ThreatMetrix is essential during post-transactional analysis, when allpago aggregates a lot of data to refine rules and fraud prevention strategies. In addition, this information is used to fine-tune the false positive ratio.
It is a real pleasure for me to see that ThreatMetrix has made a valuable contribution to allpago’s success. As allpago faces future online fraud challenges, we’ll continue to work together to block cybercriminals and contribute to the success of its e-commerce clients.
ThreatMetrix is the fastest-growing provider of integrated web fraud and cybersecurity solutions. The TrustDefender™ Cybercrime Protection Platform helps companies prevent unauthorized access to web and mobile applications, protect sensitive data, and secure transactions against account takeover, payment fraud, identity spoofing, malware, and data breaches. ThreatMetrix protects more than 1,500 customers and 9,000 websites across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government, and insurance. For more information, visit www.threatmetrix.com or call 1-408-200-5755.
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Posted by Lynn Strand
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