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The latest anti-fraud technology is a huge step forward for companies doing business on the Web—and a major setback for fraudsters.
Just one question remains: do consumers trust it?
Now, consumer privacy expert Larry Ponemon has poured the answers into a detailed report and companion white paper, analyzing the perceived effect of anti-fraud technology on consumer privacy.
To get your copy of the survey results and white paper, plus a bonus anti-fraud primer, just fill out the form below. In just a few minutes, you'll discover:
- How fraud has changed—and why it's now easier to fake an identity than break into a network
- Security risks posed by relying on older technologies: passwords, PIN numbers, “secret” questions, IP address authentication, and even multi-factor identification
- More than 500 consumers' takes on hot topics like fraud, privacy, device fingerprinting, security, cookies, passwords, and much more
- Proven ways to overcome consumer privacy concerns related to device fingerprinting (hint: honesty works!)
 I'd like to learn how consumers feel about privacy and fraud detection. I'm ready to download my free Ponemon Institute survey report, white paper, and technology primer.
(*=Required)
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Exclusive Ponemon Institute survey report. More than 500 respondents' views on Internet fraud, privacy, device fingerprinting, security, cookies, passwords—and what information they'd be willing to share in order to fingerprint their devices.
White paper: “Solving Online Consumer Fraud with Device Authentication Solutions.” Learn from respected expert Larry Ponemon how device fingerprinting prevents fraud, why it represents a quantum leap in stopping online fraud, and how best to address consumers' privacy concerns.
Bonus primer: Get a “50,000 foot overview” of how device fingerprinting (also known as device ID) works, real-world examples of how customers use it to stop fraud, and why it's more customer-friendly than other anti-fraud mechanisms. |
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