Survey Both Before and After Massive Breach Showed Anthem Faced Reduced Brand Damage by Way It Handled Breach Anthem and health plans, Blue Cross and Blue Shield took “a hit in the brand” when hackers made off with 79 million customer records. As a result of the breach, there have been some 100 lawsuits seeking class-action status. So saying the brand hasn’t suffered is akin to the old line, “Other than that, how did you enjoy the play Mrs. Lincoln?” However, a recent survey by…
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