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ThreatMetrix Improves the Safety and Security of Online Communities and Subscription Sites While Enhancing the User Experience
LOS ALTOS, CA–January 14, 2010–ThreatMetrix™, the market and technology leader in device identification for preventing online fraud, today announced that Christian Dating for Free (www.christiandatingforfree.com), the largest 100% free Christian dating site on the Web, with 15 million page views per month, 800,000 visits and a customer database of over 120,000 users, has selected ThreatMetrix to control online fraud and abuse.
Online dating companies – like any other online community or subscription site – are subject to fraudsters and scammers from around the world. In the case of Christian Dating for Free, one scenario involved overseas scam artists from Nigeria who pretended to be located in the U.S. and then attempted to extract money using a money order scam. After establishing the confidence of another community user, the overseas fraudster would send a fake money order and ask the U.S.-based user to deposit it into their bank account and wire money back to them in Nigeria via Western Union. Unfortunately, in most instances the money order turned out to be fraudulent and the user was responsible for paying back the money to their bank.
“Our members’ privacy, safety, and security is a top priority,” said Doron Kim, president and founder of EDating for Free, Inc., parent company of Christian Dating for Free, Catholic Dating for Free, and Black Christian Dating for Free. “With ThreatMetrix, we can see the bad guys right away. Now we see the true data, true city, true IP, and true ISP. In less than five seconds, we can determine if a user who claims that they are in Boston is actually using an IP in Lagos.” ThreatMetrix device identification solutions profile the computers used in online transactions to determine which customers are legitimate and which are fraudsters. ThreatMetrix data is integrated to a Christian Dating for Free home grown dashboard so that their staff can quickly and easily review registrant data to determine whether or not to block or take action upon a user.
According to CEO of EDating For Free, Inc., David Perez “We typically process over 350 new registrations a day. We’ve significantly reduced the number of scammers that gain access to our site’s functionality while reducing the time spent determining who to register or deny to less than 30 seconds. ThreatMetrix is a ‘no-brainer’ for dating sites like ours. It has made our site a safer, better protected community while enhancing the user experience.”
“ThreatMetrix provides online dating services like Christian Dating for Free with real time actionable intelligence to detect and flag suspicious computer users connecting to their site,” said Reed Taussig, president and CEO, ThreatMetrix. “The result is that they can maintain their customers trust and confidence by keeping them safe from dating site predators, grow their businesses, and protect the integrity of their brand.”
Christian Dating for Free (www.christiandatingforfree.com) is a wholly-owned subsidiary of EDating for Free, Inc., an online Christian dating service provider whose properties include Catholic Dating for Free, and Black Christian Dating for Free. Utilizing the very latest technologies and advanced software applications, their goal is to match Christian singles around the globe.
ThreatMetrix (www.threatmetrix.com) helps companies control online fraud and abuse in real time so they can significantly reduce on-line fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. ThreatMetrix profiles the device used in an online transaction so companies can determi ne whether the users are fraudsters or customers. ThreatMetrix’ simple and cost-effective approach to implementation — SaaS or on-premise — enables companies to get results in hours or days, rather than weeks or months. ThreatMetrix serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including online retail, financial, social networks, and alternative payments.