Customers Can Integrate Information from Any Source to Enhance the ThreatMetrix Global Trust Intelligence Network’s Real-Time Analysis
ThreatMetrix’s Fall 2014 Release offers a whole host of new and improved features. Now customers can privately store and analyze organizational-supplied data to determine trust and risk levels and other attributes specific to their businesses. And, through its partnership with Webroot, a leader in cloud-based, real-time Internet threat detection, ThreatMetrix provides new capabilities for analyzing and determining risk factors for applications running on Android-based devices.
Enhancing and advancing ThreatMetrix’s context-based security and fraud prevention solutions, the Fall 2014 Release has:
- Persona DB – Enabling organizations to privately store user or customer-identifying attributes, characteristics, and behaviors. Any data relevant to authorizing visitor access may be stored. This includes information such as normal usage locations, mobile phone numbers for step-up authentication, compromised IP or email addresses, banned country lists for compliance and countless other data elements. Persona DB lets ThreatMetrix customers perform a customizable, comprehensive user, device, and behavior analysis for each access or transaction attempt in real time.
“The new Persona DB enables ThreatMetrix customers to provide their own data sources to improve their ability to distinguish between trusted users and fraudulent activity,” said Ken Jochims, director of product marketing at ThreatMetrix. “For example, banks and financial institutions can include banned country lists to ensure they are compliant with governmental trade restrictions. In addition to blocking suspicious activity, Persona DB data can also be used to enhance good customer access by identifying trusted high-value customers through frequent flier status data, streamlining access or by applying other specialized actions.”
- Mobile Application Analysis – Security risks inherent in mobile devices are more prevalent than ever, as 42 percent of Android applications have been classified as malicious, unwanted or suspicious. The Fall 2014 Release provides an integrity check of the mobile application it’s protecting to ensure it has not been compromised or contains malware. To detect the presence of malicious or unwanted apps it also scans all installed mobile applications to verify their reputation through The Network via integration with the Webroot BrightCloud Mobile App Reputation Service. These new data collection and analysis features, together with existing mobile detection and analysis capabilities, such as root detection, deliver a complete security-risk profile of each user’s device.
“We’re excited to partner with ThreatMetrix to extend our market-leading mobile classification services to determine trust levels for Android applications,” said Scott Merkle, vice president of enterprise and OEM sales at Webroot. “Together, we can empower organizations to identify threats lurking in mobile applications while maintaining compliance by protecting access and transactions for a multitude of mobile devices.”
“As cybercriminals continue to advance their capabilities, ThreatMetrix will ensure it is providing customers with the most in-depth data available for analysis,” said Jochims. “Together, Persona DB and Mobile Application Analysis enrich and expand the data available to The Network. These capabilities enable businesses to identify cybercriminals in real time while creating enhanced experiences for trusted customers or users.”
ThreatMetrix builds trust on the Internet by offering market-leading advanced fraud prevention and frictionless context-based security solutions. These solutions authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world’s largest trusted identity network.
ThreatMetrix secures enterprise applications against account takeover, payment fraud, fraudulent account registrations, malware, and data breaches. Underpinning the solution is the ThreatMetrix® Global Trust Intelligence Network, which analyzes over 850 million monthly transactions and protects more than 210 million active user accounts across 3,000 customers and 15,000 websites.
The ThreatMetrix solution is deployed across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government and insurance.
For more information, visit www.threatmetrix.com or call 1-408-200-5755.