Hackers and fraudsters don’t behave like good returning customers. Persona identification performs behavioral analysis of a user’s activity to develop a unique “persona” for users accessing your website.
ThreatMetrix™ Persona identification provides real-time visitor screening by understanding historic context stored in our Global Trust Intelligence Network. Persona identification uses entity association to connect users with their related attributes and activity, such as email addresses, credit cards, transactions, accounts, devices, IP addresses, geographical range, proxies and the like to create a comprehensive picture of the user – their “Persona”.
Any incoming logins, payments/transactions or new account requests are evaluated against the Personas in the Global Trust Intelligence Network in real-time. By performing visitor screenings, ThreatMetrix can help distinguish returning good customers from fraudsters. Suspicious transactions are identified by:
- evaluating past behavior and assessing deviation from the norm, considering the age and frequency of past attributes related to the current transaction
- linking the current transaction to past accept/reject/review outcomes of related transactions
- looking for associations of the current transaction to known positive (trusted) or malicious (high risk) attributes an behavior
ThreatMetrix Persona identification reduces false positives by screening visitors and recognizing returning good customers and stops fraudsters by flagging subtle anomalies that do not fit with the expected behavior of good customers.
Click Here – Learn all about the various ThreatMetrix solutions that can be enabled for your organization, and how this technology can benefit you.