- News & Events
November 4, 2013
Recently the Wall Street Journal reported that Google, Facebook and Microsoft were creating their own individual proprietary systems for online tracking to sidestep the software companies that put cookies on websites. The systems would allow them to follow users’ across several devices and extract more on-point data.
According to a story in the Silicon Valley Business Journal by Paolo Vescia and Sarah Drake (contributor), Facebook would use “its new ad service, which does tracking on its own sans traditional ad cookies, by placing a piece of Facebook code on a site visited by a user.”
Google reported it would “use a system called an anonymous identifier for advertising, or AdID, that would be transmitted to advertisers and ad networks that have agreed to guidelines, potentially providing more Internet browsing privacy to the public.”
Microsoft would assign a unique identifier number to each user. The number would monitor movement across all apps on Windows 8 and 8.1 operating systems.
The Silicon Valley Business Journal observes “Though privacy advocates warn of more invasive advertising, some of the new technology could mean greater transparency and choice via a switch-off setting that will be offered by Microsoft.” Gee, wonder how much Microsoft will charge for the off-switch?
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Posted by Dan Rampe
Tags: Account Takeover, Account Takeover Fraud, Bank Fraud, Botnets, CNP fraud, Cookieless Device Identification, Cookies, Credit Card Fraud, Cyber attacks, Cyber Warfare, Data Breach, Device Detection, Device Fingerprint, Device Fingerprinting, Device ID, Device Identification, Fraud Prevention, Hacking, Identity Spoofing, Identity theft, Malware, Malware Detection, Malware Protection, Man-in-the-Browser Detection, MitB, Mobile fraud, Online Fraud, Phishing, Phishing Detection, PII, ThreatMetrix, ThreatMetrix Cybercrime Index, ThreatMetrix Global Trust Intelligence Network, ThreatMetrix Web Fraud Map, TrustDefender Cybercrime Protection Platform, Web Fraud