Legitimate Users and Content Access for Better Brand Integrity

Protect Against Fake User Content While Building Trust

Illegal access to content outside of approved geographies, combined with spamming, and fraudulent bot-driven account creation, represent the key drivers of fraudulent transactions in the media space. Fraudsters and scammers target on-demand streaming providers, social networks, forums and digital content websites with hijacked and fake credentials. Illegitimate content and access not only pose problems for users but also has regulatory, contractual and brand implications. ThreatMetrix ensures that users are who they claim to be, by detecting accounts that may be compromised or falsely created.

Key Benefits

Preserve user trust by preventing identity theft, account takeover and other social networking fraud

Identify bots used to target social networking sites for financial gain

Prevent abusive behavior associated with bad conduct, spam or other malicious behavior in the community


10-15 Percent of Social Media Reviews are fake or Paid for By Companies

Fraudulent New Account Registration

Modest sign-up and authentication requirements and recent data breaches has led to hundreds of millions of user credentials increasingly being used to create new accounts at video streaming sites and social networks and forums. ThreatMetrix provides superior analysis of new account registration to find identity mismatches, suspicious behavior and other red flags—in real time. ThreatMetrix’s layered approach identifies device associations (single device creating multiple accounts and origination requests from known malicious devices) and detects the use of proxies, spoofing (location, device and IP), and bots to effectively identify patterns, anomalies, velocities and trends to detect and stop fraud.

Login and Content Access Protection

Fraudsters target streaming content sites, forums and social media network fraud to conduct a variety of illicit actions, including accessing restricted content, posting malicious content and reviews, spewing spam and other offensive material, and using false identities to compromise legitimate user accounts. ThreatMetrix enables companies to have more control over how they share content by providing better insights into end users’ personas including device, email, and location to make sure that the access request is authorized. This helps ensure compliance with regional distribution contracts while improving the viewing experience for trusted consumers.


Mobile Application Security

As more users access content or engage with social networks on the go, targeted attacks toward mobile platforms and devices are on the rise. ThreatMetrix addresses these challenges with an easy to implement, user transparent solution for native iOS and Android Applications. ThreatMetrix provides mobile social network apps with the infrastructure and intelligence needed to verify the trustworthiness of a mobile device and the integrity of the host application. Legitimate social network users are immediately recognized and can conduct their transactions without additional authentication procedures.

What Our Customers Say

Read Real eCommerce Use Cases

Badoo Chooses ThreatMetrix for Adaptive, Industry-Leading Fraud Prevention

Badoo Chooses ThreatMetrix for Adaptive, Industry-Leading Fraud Prevention

TrustDefender™ ID Making Online Dating Safe From Scammers For Chellauls

TrustDefender™ ID Making Online Dating Safe From Scammers For Chellauls

ThreatMetrix finds fraudsters using fake identities on Chellauls’ online dating sites.


TrustDefender™ ID Protects Publishers and Advertisers on Adknowledge’s Super Rewards Monetization Platform

TrustDefender™ ID Protects Publishers and Advertisers on Adknowledge’s Super Rewards Monetization Platform

Adknowledge protects virtual currency from real fraud using ThreatMetrix.


Learn More

Prevent Account Takeover

Protect Account Logins to Eliminate
Hacking, Theft, and Abuse
Download: English | Simplified Chinese

Preventing Fraud from Mobile Apps

Stop mobile apps from being a channel for fraud
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Minimize Payment Fraud

Increase Revenue and Reduce Fraud Without Customer Inconvenience
Download: English | Simplified Chinese


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