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Posts By Armen Najarian
Digital Identity

Digital Identity Podcast: Listen to the Digital Identity 360 Series

If you’re like me, you are one of the estimated 67 million people who have listened to a podcast in the past month. No matter your interest, there seems to be a podcast out there for everyone – a sports...

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Armen Najarian
Posted December 14, 2017
Digital Identity

Digital Identity: Three Keys to Fraud-Proof User Identification

It’s the paradox digital identity is designed to resolve: As the task of facilitating online transactions gets easier, avoiding the scourge of cybercrime grows exponentially harder. Today, digital transformation initiatives are rapidly reshaping (and giving rise to) entire industries. To...

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Armen Najarian
Posted December 13, 2017
Digital Identity

Implementing Digital Identity: Understanding the Requirements

Digital identity certainly seems to be catching fire. But, as with anything new, it pays to balance exuberance with caution and to ground perception in reality. At ThreatMetrix, we’ve been at this for 10 years – building digital identity solutions...

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Armen Najarian
Posted December 11, 2017
Digital Identity

Digital Identity: What Is Your Disjointed Digital Customer Journey Costing Your Business?

A poor digital customer experience could cost your business big time in 2018. And for many organizations, digital identity may be the only way to fix it. According to Forrester Research, business dynamics taking shape next year will force decisive...

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Armen Najarian
Posted November 29, 2017
Digital Identity

Digital Identity: Top Three Challenges to Digital Transformation in a Post-Breach World

Transformation initiatives are always challenging—let alone those involving digital identity, the digital experience and the fight against fraud and cybercrime. After all, there’s plenty to contend with in any effort to expand or develop digital capabilities aimed at creating new...

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Armen Najarian
Posted November 22, 2017
Fraud Prevention

‘Twas the Fight Before Christmas: Online Fraud Prevention and Retail’s All-Important Holiday Season

The holiday shopping season about to kick into high gear in the U.S., with online sales are expected to reach a record $107.4 billion in the U.S.—a 14-percent increase over 2016. But, that’s only if retailers’ online fraud prevention strategies...

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Armen Najarian
Posted November 20, 2017
Digital Identity

Digital Identity: How to Deliver Trusted eCommerce in Just One Click

How did a small company that started as a new type of online bookstore become one of the biggest success stories in eCommerce? Amazon’s approach focused on the logistics of distribution as central to the online retail experience, then supercharged...

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Armen Najarian
Posted November 14, 2017
Digital Identity

Singles Day: Feeding the Frenzy by Focusing on the Experience

For those who aren’t familiar, Singles Day, which takes place annually on November 11, began in China as a day to celebrate being single. However, thanks to some clever marketing and a focus on the customer experience, 11-11 has exploded...

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Armen Najarian
Posted November 3, 2017
Digital Identity

Introducing the Definitive Guide to Digital Identity #NextGenID

As a career marketer, I’ve been fortunate to have led go-to-market strategy for several successful companies. It helps that I’m passionate about what I do and, as with all things in life I suppose, it’s not difficult to work hard...

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Armen Najarian
Posted November 1, 2017
Digital Identity

Digital Identity and the Multi-Device Quandary

Digital identity just might be the solution to a problem plaguing digital businesses. Today, just about everyone uses multiple devices to access the Internet. In fact, according to Smart Insights, consumers currently average nearly four devices per person. In the...

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Armen Najarian
Posted October 20, 2017
Armen Najarian

Armen Najarian

Chief Marketing Officer, ThreatMetrix

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