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Posts By Armen Najarian
Digital Identity

Digital Identity: The Task of Defining a Market Category

Funny thing about disruptive technologies. They’re a lot easier to launch when a ready market already exists. But, sometimes even when a business need exists, a ready market may not. This is especially true for business enterprise applications, because even...

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Armen Najarian
Posted April 3, 2018
Digital Identity

Digital Identity: Spurring Growth for Property and Casualty Insurers

Property and casualty insurers have plenty of reasons for deploying digital identity-based technologies as part of their ongoing transformation efforts. Five hundred billion reasons, in fact. According to a new report from Deloitte, P&C insurance premiums in the U.S. could...

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Armen Najarian
Posted March 15, 2018
Digital Identity

The Role of Digital Identity in Successful Omnichannel Initiatives

It turns out that businesses taking digital identity-centric approaches to their omnichannel business initiatives may be better positioned for secure, sustainable growth than those relying on device intelligence alone. At the root of the problem is a prevalent misperception that...

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Armen Najarian
Posted March 2, 2018
Digital Identity

Digital Identity: The Key to Boosting Digital Maturity

There’s growing evidence that digital maturity is rapidly becoming the determining factor of a business’s growth potential in virtually every industry—and that digital identity-centric systems may be an increasingly important driver of this growth. According to new research from Bain...

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Armen Najarian
Posted February 27, 2018
Digital Identity

Digital Transformation and the Opportunity for Insurance Brands

Memo from Amazon to the U.S. insurance industry: Wake up and smell the opportunity. And, as it turns out, digital transformation and digital identity might just be the keys to taking advantage of what lies ahead. In what’s viewed by...

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Armen Najarian
Posted February 16, 2018
Digital Identity

Disruption and Other Threats to Business Growth in 2018

If there were still any doubts that 2018 would be a year of disruption in even the most insulated of industries, they were long gone before January was even over. Suddenly, there are at least three not-so-hidden reasons why the...

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Armen Najarian
Posted February 5, 2018
Digital Identity

Why You Need ‘The Network Effect’ in 2018

Cybercriminals are using the network effect to their advantage. Isn’t it time digital businesses did the same? That’s a point I drive home at many industry conferences and in interviews with the press—especially when the topic is digital identity and...

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Armen Najarian
Posted January 24, 2018
Digital Identity

Digital Identity Fueling Brand Growth in 2018

In 2018, business growth may come down to a single rule: The one gaining the most “digital share” wins. And digital identity just may be the key. In a recent study published in Harvard Business Review, certain digital metrics turn...

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Armen Najarian
Posted January 18, 2018
Digital Identity

Digital Identity and The Power to Predict

As a shout-out to those Shakespeare fans out there, the line “What’s past is prologue” from The Tempest is proving incredibly useful when I talk to people about digital identity. For many, this famous phrase has come to mean that...

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Armen Najarian
Posted January 10, 2018
Digital Identity

Digital DNA: The Difference Between Device Intelligence and Digital Identity

I’m often asked if digital identity is just a marketing term for device intelligence. I can assure you that it’s not. In fact, it’s so much more. Out of Context? Both approaches focus on reducing fraud, but digital identity provides...

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Armen Najarian
Posted January 3, 2018
Armen Najarian

Armen Najarian

Former Chief Marketing Officer, ThreatMetrix

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