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Fujitsu polled 3,000 individuals from around the UK and found they trusted large organizations to protect their personal information about as much as Americans do congress and the president to get anything done. Banks topped out at 36 percent ahead of supermarkets, online retailers, government and social media which came in dead last at 15 percent.
When asked what influenced their opinions, 19 percent of respondents mentioned a data breach they’d heard about while 21 percent mentioned NSA’s PRISM. Half of respondents said they’d simply become more aware of the issue.
“The results of our research showed consumer tolerance for data loss is at an all-time low. With consumers battling to understand the impact on their personal information if a company is hacked, there is no room for error anymore,” said Fujitsu’s UK & Ireland CSO, David Robinson. “The effort required here is industrial, as companies are no longer fighting against individuals, but a sophisticated criminal industry, designed solely to access their data. We describe organizations in two groups, those who have been hacked, and those who will be, for no reason.”
In his article on techworld.com, John E. Dunn points out a paradox. While “surveys consistently show that people believe their data is not secure and that they don’t trust organizations to look after it, [they still] hand over data in ever growing quantities.”
“Interestingly,” writes Dunn, “Fujitsu did uncover a widespread vagueness about precisely what data is being collected by firms with nearly 90 percent simply wishing organizations would stop storing data even when held for the benefit of consumers.”
According to Dunn, Fujitsu summed up its findings by suggesting that organizations would benefit by raising trust levels among their users.