November 19, 2018
November 13, 2018
Every business is a now a digital business: success relies on aligning a frictionless online experience with optimized security. Static information alone is no longer effective to authenticate user identity; we live in a post-data breach world where complete user identities can be bought, traded and augmented on the dark web for use in multi-faceted cyberattacks.
Businesses need a new approach to understand the true identity of a connecting user, based on dynamic, global digital identity intelligence that is persistent and updated in real time. This approach allows businesses to more effectively distinguish trusted users from potential threats while preserving a frictionless user experience.
ThreatMetrix Smart Authentication™: Passive, Strong, Minimal Friction
Open Banking Scenario
Simplify the authentication flow: rather than re-directing the user to their bank for a payment authentication, incorporate a push notification that uses the device biometrics for a secure, frictionless, online experience
The ThreatMetrix Digital Identity Network unites market-leading Digital Identity Intelligence with a Dynamic Decision Platform and Smart Authentication for optimized fraud and authentication management. This provides industry best-practice templates and configuration-driven flexibility for step-up authentication, identity verification, geo-fencing, A/B testing and third-party integrations.
Low-risk transactions can be passively authenticated in real time by comparing event data to digital identity intelligence held in the ThreatMetrix Network. Transactions that require additional authentication can be seamlessly routed to the appropriate integrated service using the Dynamic Decision Platform and Smart Authentication framework.
ThreatMetrix is unique in its ability to dynamically combine the four key pillars that define digital identity across all device platforms, creating the largest and most comprehensive repository of digital identity intelligence in the world. This intelligence streamlines the login process, prevents account takeover attacks and detects insider threats:
ThreatMetrix behavioral analytics and machine learning capabilities leverage this global intelligence to better model complex user behavior, dramatically reducing false positives and customer friction throughout the customer journey.
For high-risk events such as credential updates, use Carrier ID services to ensure that the request was made by the legitimate user and their registered device, without disrupting the user experience
Enabled via ThreatMetrix Integration Hub
Strong Authentication Framework
The ThreatMetrix approach to strong customer authentication uses the mobile device as the enabler. This includes:
Authenticating High-Risk Events Using Location Services
Use app location services to verify a point-of-sale transaction that comes from a high-risk location. This reduces unecessary intervention for high-frequency travelers.
The ThreatMetrix Advantage