Watch this webinar and gain insights on how to build fraud strategies for your mobile sales channel. In this webinar, we address many topics, including:
- eCommerce vs mCommerce – the difference between the two, and the implications in terms of fraud management
- Data – understand the type of data you will need to capture to effectively manage mCommerce fraud
- Tools and rules – learn the different approaches that you should consider when deploying tools to detect mCommerce fraud
- Measurement – the importance of analysis when fine-tuning your fraud strategy for mCommerce.
All the differences in behavior, data and tools associated with your mobile channel should lead logically to differences in your fraud rules – especially with the objective of minimizing manual review and rejecting of valid customer orders. If these differences aren’t planned for, your organization may experience higher rates of fraud across your mobile channel.