Develop an integrated view of user behavior
Identity and link analysis bridges the gap between physical identity, static information about a person and online user identities. Digital identities created in the ThreatMetrix® Digital Identity Network® are unique and impossible to fake, leveraging the almost infinite connections that users create as they transact online.
By incorporating anonymized, non-regulated personal information, such as user name, email address and telephone number with key intelligence relating to devices, locations and online behavior, a unique digital identity can be built for each user.
This identity can be used to certify the level of trust or non-trust of individuals, devices, locations, user names, IDs, email and physical addresses, and other authentication-related attributes.
User and device interactions in the current session are compared with historical user and device interactions and known bad behaviors to identify anomalies that indicate fraudulent behavior.