Digital Experience Perspective: What is Frictionless Authentication?


“The digital user experience is really important because it ranges from marketing and sales all the way down through security and authentication. It helps define the brand. ThreatMetrix dramatically accelerates trust decisions through frictionless authentication. This enables you to quickly treat customers the right way and conversely identify and mitigate threats in real time.”


Armen Najarian, Chief Marketing Officer, ThreatMetrix

Business Benefits

Recognize Your Best Customers and Keep Them Happy
Recognize Your Best Customers and Keep Them Happy
ThreatMetrix understands and recognizes customers without adding friction to help personalize the user experience and grow online revenues between 2 and 5%

Drive Customer Loyalty and Lifetime Value via Personalized Services
Drive Customer Loyalty and Lifetime Value via Personalized Services
ThreatMetrix instantly recognizes customers and compares current activities to behavioral history giving you the best context in which to deliver value-added services

Deliver a Modern Brand Experience
Deliver a Modern Brand Experience
ThreatMetrix secures the mobile channel with integrated location, device, identity and threat protection to keep customers safe and secure wherever they roam

Build a Reputation as a Safe Brand Across Digital Channels
Build a Reputation as a Safe Brand Across Digital Channels
ThreatMetrix detects threats across all web and mobile attack surfaces including the customer device securing transactions with minimal fraud risk


“Our partnership with ThreatMetrix has allowed us to augment our network level data with device analytics to make better fraud decisions. By using Digital Identities we can provide a more streamlined authorization process, improving overall card usage while reducing fraud.”


Mark Nelsen , SVP, Risk Products, Visa Inc.

Schedule a Call With Our Chief Marketing Officer

Armen Najarian