July 14, 2017
The digital user experience is really important because it ranges from marketing and sales all the way down through security and authentication. It helps define the brand. ThreatMetrix dramatically accelerates trust decisions through frictionless authentication. This enables you to quickly treat customers the right way and conversely identify and mitigate threats in real time.
—Armen Najarian, Chief Marketing Officer, ThreatMetrixPlay Video
ThreatMetrix® understands and recognizes customers without adding friction to help personalize the user experience and grow online revenue between 2 percent and 5 percent.
ThreatMetrix instantly recognizes customers and compares current activities to behavioral history, giving you the best context in which to deliver value-added services.
ThreatMetrix secures the mobile channel with integrated location, device, identity and threat protection to keep customers safe and secure wherever they roam.
ThreatMetrix detects threats across all web and mobile attack surfaces, including the customer device, securing transactions with minimal fraud risk.
Our partnership with ThreatMetrix has allowed us to augment our network level data with device analytics to make better fraud decisions. By using Digital Identities, we can provide a more streamlined authorization process, improving overall card usage while reducing fraud.
—Mark Nelsen, SVP, Risk Products, Visa Inc.