behavioral analytics

Understand dynamic user behavior for accurate fraud decisioning

Behavioral analytics help businesses understand genuine user behavior while accurately detecting potential fraud and reducing false positives. It leverages dynamic global intelligence from the ThreatMetrix® Digital Identity Network®, which collects and processes millions of daily consumer interactions including new account applications, logins and payments. 

ThreatMetrix offers a toolset for the configuring of dynamic thresholds by combining static business conditions, rules and variables. This enables businesses to bring an element of personalization into risk decisioning.

Incorporating the behavior, age, location and expression variables, and the expression condition rules, businesses can better understand genuine customer behavior, while accurately detecting genuine fraud. This results in reduced customer friction and false positives.


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