Understanding the true ROI of friction and fraud prevention is imperative for banks to avoid the erosion of customer lifetime value. One year’s worth of friction and fraud is estimated to cost U.S. banks $14.9 billion in lost relationship value.

Banks can reduce friction. It starts with being able to measure the economic impact of friction and fraud. Join this webinar with experts from First Annapolis and ThreatMetrix for insights on:

  • Quantifying the long-term economic impact of adding unnecessary fraud controls to the consumer digital experience
  • Recommended actions to prevent friction and fraud across digital banking and commerce channel

About the Presenters

Joshua Gilbert
Partner
First Annapolis Consulting

Armen Najarian
CMO
ThreatMetrix

close btn