Partnership Translates Into Spotting Fraud and Abuse Trends Early to Protect Publishers and Advertisers
LOS ALTOS, CA. – July 7, 2010 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that Adknowledge, the largest privately-owned ad network, has selected ThreatMetrix to help control online fraud and abuse on its Super Rewards platform for online games and social networks.
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global web site and social network users. Super Rewards allows online publishers to incorporate its monetization platform as a seamless and integral component to their online games. Online gamers can earn in-game points by completing offers, such as filling out surveys, watching videos, or subscribing to online services that are of value to them.
“We work with thousands of publishers with hundreds of millions of users around the world,” said Adam Caplan, vice president virtual currency, Adknowledge. “Some users are so passionate about the games they play that they will go to extraordinary lengths to acquire excess virtual currency, including abusing advertising offers that we make available on our platform. In other cases, fraudsters will use stolen credit cards or other abusive payment mechanisms to accumulate virtual currency to sell to others in the game for profit. It’s critical for us to separate the abusers from the vast majority of users who are interested in the brands and the products they sign up for, or validly pay for the virtual currency they use.”
As online gaming continues to grow, Super Rewards understands that maintaining a strong fraud protection system is vital. In order to accomplish this goal, Super Rewards strengthened its in-house fraud prevention systems by adding the ThreatMetrix Fraud Network to its anti-fraud measures. ThreatMetrix’ global reputations, customizable rules, and tracking, greatly extend Super Rewards’ ability to mitigate abuse on specific levels, often before they reach its publishers.
“When users sign up for specific advertising offers without having any real interest in the associated brands or products, we risk degrading the quality of leads that we provide to advertisers,” said Caplan. “Our goal with the ThreatMetrix Fraud Network is to improve the quality of leads we provide to our advertisers and reduce the dollar amount of refunds and chargebacks from both payment technology providers and advertisers. The bottom line is that we jeopardize the integrity of our brand and the viability of our business if fraud and abuse are left unchecked. That’s why we partnered with ThreatMetrix to fortify our fraud protection systems.”
The ThreatMetrix Fraud Network integrates with Super Rewards in-house anti-fraud solution. The ThreatMetrix Fraud Network is a web-based system that utilizes a wide variety of device- and transaction-related data, not including PII, to build a “contextual score” that delivers all the information Super Rewards needs to make a thoughtful “go, no-go” decision about a customer. Among the data gathered by the ThreatMetrix Fraud Network is deep intelligence about the device, key transaction details and past behavior, both on-site and globally.
With the ThreatMetrix Fraud Network, Super Rewards is able to customize the rules within its system, allowing the company to specify in real-time what is considered potential abuse or risk. This ability is very advantageous for identifying and controlling existing abuse patterns and new trends.
“The ThreatMetrix Fraud Network is a key component of our anti-fraud strategy that helps keep our monetization solutions running smoothly,” continued Caplan. “ThreatMetrix enables us to instantly review and analyze transactions based on date, score, status, or any other attributes across their global fraud network. We can also identify new and returning users and see how they are interacting with our system. With increased visibility into transactions, we can spot fraud trends early, save money, block out users we don’t want coming back, and show our publishers and advertisers what we are doing proactively to prevent fraud.”
To view a web-based product demo, go to: http://info.threatmetrix.com/ThreatMetrix-Product-Tour
To view a video on the ThreatMetrix Fraud Network, visit: ThreatMetrix, The Digital Identity Company
To read a whitepaper on the ThreatMetrix Fraud Network, visit: http://info.threatmetrix.com/ThreatMetrix-fraud-network.html
Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including social, email, and web content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit www.adknowledge.com.
ThreatMetrix helps companies stop web fraud and enable e-commerce. The ThreatMetrix Fraud Network helps online businesses verify new accounts, authorize payments and transactions and authenticate user logins in real-time without relying on personally identifiable information (PII). ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix device profiling goes beyond browser fingerprinting to identify the device, bypass proxies and detect the use of botnets. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. The company serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit www.threatmetrix.com or call 1-650-625-1451.
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Tel: 650-625-1451, ext. 122
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