BillMyParents Uses ThreatMetrix to Stop Fraud While Facilitating and Protecting Teen Online Spending
Posted April 28, 2010
Leading Online Teen Payments Solution is Able to Take More Orders with Less Friction While Determining Who Is and Who Isn’t a Fraud Threat
LOS ALTOS, CA. – April 29, 2010 –ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that BillMyParents®, the online teen payment solutions division of Socialwise, Inc. (OTCBB: SCLW), is using the ThreatMetrix Fraud Network to control fraud.
BillMyParents provides innovative and simple payment solutions for teens and their parents. When using the Supervised Shopping™ program, teens safely shop online on partner retail sites and click on the BillMyParents payment button that appears next to each product or in the shopping cart. Selections are sent right away by email to parents, who can easily manage and approve requests. The system ensures security of private financial data, and parents will soon be able to choose to deposit allowance-like spending amounts in advance for teens’ use.
Prior to kicking off a national marketing campaign to promote the BillMyParents solution – that featured teen spokespersons Ryan Sheckler, 2010 Nickelodeon Kids Choice Awards Favorite Male Athlete; professional skateboard and MTV reality show Fantasy Factor Rob Dyrdek; and professional motocross racer and four-time Rally America champion Travis Pastrana – the company felt that it needed to be proactive and vigilant in protecting itself and its customers against the potential for fraud.
“In our beta testing prior to our national rollout, we saw a range of fraud scenarios from professional fraudsters using stolen credit cards to kids going wild with a card that was approved by a parent,” said Jim Collas, president and CEO, Socialwise. “While we were able to catch these instances through manual intervention in our beta testing, we knew that approach would not scale in a full production environment. Since BillMyParents can reside in many different online environments and payment processes, we felt that we needed to make sure that we had the right tools in place to combat online fraud. After an internal evaluation of competitive fraud solutions, we chose the ThreatMetrix Fraud Network.”
According to Collas, it took them less than one week for BillMyParents to get up and running with the ThreatMetrix Fraud Network. “ThreatMetrix’ customer implementation team helped us build rules and set scores to trigger which transactions were legitimate, which ones were fraudulent, and which ones should be placed in a fraud review queue for further evaluation.”
“We really like the ThreatMetrix Fraud Network’s ability to quickly and easily create custom fields that are specific to our business,” continued Collas. “After implementation, we saw some additional things we wanted to put in place and were able to do so in a matter of minutes, not hours or days. ThreatMetrix saves us time and money by addressing all three of the major web fraud scenarios – verifying new accounts, authorizing payments and transactions, and authorizing user logins – in one solution.”
“With ThreatMetrix, we get a holistic picture on fraud,” continued Collas. “ThreatMetrix doesn’t just give us an accept or reject recommendation. Instead, it tells me which rules fired. That makes it easy for us to go in and review any order and determine whether it is legitimate or fraudulent.”
“Threat Metrix helps us in three major ways,” said Collas. “First, from an overall ROI perspective, we don’t have to eat fraud. Secondly, we are able to take more orders with less friction because we are more accurate in determining who is and who isn’t a fraud threat. Finally, ThreatMetrix enables us to automate our order processing requiring fewer people to manage fraud.”
To view a video of how the ThreatMetrix Fraud Network helps payment processors go to:
To read a whitepaper on the ThreatMetrix Fraud Network, go to:
BillMyParents provides payment solutions targeted to young people between the ages of 8 and 21. Their solutions facilitate communication between parents and young people and help teach financial responsibility.
ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.