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Posted April 12, 2010
Keeping the Bad Guys Out while Providing a Positive Online
E-Commerce Experience for their Customers
LOS ALTOS, CA. – April 12, 2010 –ThreatMetrix™, a fast growing provider of fraud detection solutions that do not require personally identifiable information (PII), today announced that OnlineLabels.com, one of the largest manufacturers of laser and inkjet printable labels in the world, is using ThreatMetrix to control online fraud.
“Our online ordering system is very automated, therefore we might not see a suspicious order until it has shipped,” said Dave Carmany, president, OnlineLabels.com. “Over one period, we experienced a few dozen fraudulent orders that ultimately led us to find an easier method of detection. The fraudsters weren’t interested in the product, they were simply using our system to test their inventory of stolen credit cards.”
The company also noticed a rise in fraudulent international orders as well, which created an additional concern. “When we fill an international order, it can be quite expensive as costs such as shipping are drastically increased,” added Carmany.
With the ThreatMetrix Fraud Network now in place, OnlineLabels.com has added another measure to their system in order to facilitate the processing of legitimate orders and block fraudulent ones. For example, in the online ordering process a customer may provide them with a “bill to” and “ship to” address in Spain, while ThreatMetrix recognizes that their IP geographic location is actually in France. With this warning signal in hand, OnlineLabels.com opens a dialog with these customers to determine if they are the authorized user of the card. If they are not, the order can be cancelled without being processed or shipped.
The ThreatMetrix Fraud Network enables companies such as OnlineLabels.com to customize a collection of fraud rules to instantly review and analyze transactions. Based on criteria set forth by the company, every transaction is given a fraud score every time an online order is entered into the OnlineLabels.com order processing system. When an order hits a pre-determined score, it will automatically go into a fraud review queue. It is then up to the company to review it and gather additional data by contacting the customer. If upon closer examination it is determined to be fraudulent, the order is manually rejected. The ThreatMetrix Fraud Network can then automatically add transaction and device identifiers to blacklists. If the order is determined to be legitimate, it is released from the fraud review queue for order processing and added to a whitelist for future reference.
“Identifying fraudulent domestic and international orders has become much easier and less time-consuming with ThreatMetrix,” said Carmany. “ThreatMetrix is helping us provide a reliable, expeditious and positive online e-commerce experience to our customers while keeping the bad guys out.”
Launched in 1998, OnlineLabels.com offers the world’s largest selection of blank labels for laser and inkjet printers. The company is a privately-held manufacturer and Internet retailer based in Longwood, Florida. OnlineLabels.com serves customers all over the world for personal and professional labeling needs in a variety of applications. For more information, visit www.onlinelabels.com or call 1-888-575-2235.
ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.
Tel: 650-625-1451, ext. 122
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