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Posted August 13, 2015
San Jose, CA – August 13, 2015
Armen Najarian Brings Deep B2B and Technology Marketing Experience to Executive Role
ThreatMetrix®, the fastest-growing provider of context-based security and advanced fraud prevention solutions, has appointed Armen Najarian as chief marketing officer. Najarian joins with more than 15 years of B2B and technology marketing experience, primarily with cloud-based software and data-driven solutions for the enterprise.
Najarian joins ThreatMetrix from IBM, where he held senior global marketing roles within the IBM Cloud and IBM Commerce business units. He brings substantial experience in team leadership, brand management, product marketing, content marketing and business development to ThreatMetrix. In his new role, Najarian is responsible for all worldwide marketing functions including strategic positioning, corporate branding and communications, industry marketing, and demand generation.
“We’re privileged to add Armen’s marketing and technology expertise to ThreatMetrix as we continue to grow and innovate in the cybersecurity industry,” said Reed Taussig, president and CEO of ThreatMetrix. “Armen will play an integral role in driving international marketing strategy so more customers worldwide can leverage global shared intelligence to protect against cybercrime and improve the end-user experience.”
Najarian previously served as vice president of corporate marketing for DemandTec, culminating in the $440 million acquisition of the company by IBM in 2012. Following the acquisition, Najarian joined IBM, where he led worldwide go-to-market strategy and category awareness for the IBM Cloud portfolio of more than 100 SaaS offerings. Najarian also helped launch a content marketing discipline for the $8 billion IBM Cloud business unit, leading to new customer-facing content experiences such as the “Thoughts on Cloud” news property.
Prior to his six year tenure with DemandTec, Najarian held senior marketing roles at startups and Fortune 500 companies, including Softcoin (acquired by YOU Technology), Gateway, Avery Dennison, Velosel (acquired by TIBCO) and ConAgra Foods. Najarian holds a bachelor of science in accounting from University of Massachusetts at Lowell and an MBA from the University of Southern California’s Marshall School of Business.
“I’m excited to lead a key department of the company as ThreatMetrix drives to its next important stage of worldwide growth,” said Najarian. “We have a unique and compelling story to share centered on our digital identity network and the business value it delivers to the many markets we serve.”
ThreatMetrix offers market-leading advanced fraud prevention and frictionless context-based security solutions leveraging a global shared digital identity network and real-time, customer-driven analytics platform. These solutions help customers differentiate between trusted users and potential fraud resulting in reduced friction, incremental revenue and lower fraud and operational costs.
ThreatMetrix secures customers against account takeover, payment fraud, fraudulent account registrations resulting from malware, and data breaches. Underpinning the solution is the ThreatMetrix Digital Identity Network, which analyzes billions of transactions and protects hundreds of millions of active user accounts across tens of thousands of websites and mobile applications. The ThreatMetrix solution is deployed across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government and insurance.
For more information, visit www.threatmetrix.com or call 1-408-200-5755.
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Walker Sands Communications