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Posted April 12, 2016
SAN JOSE, California – April 12, 2016
New Smart Analytics offering pairs machine learning with behavioral analytics for industry’s most complete digital identity solution
ThreatMetrix®, The Digital Identity Company™, announces the availability of its Spring ‘16 Release. This most recent product update introduces deeper decision analytics, an enhancement to mobile offerings and stronger authentication capabilities to serve more than 4,000 customers around the globe.
“Our Spring ‘16 Release features the power of advanced analytics to drive richer, faster decision making,” said Alisdair Faulkner, chief products officer with ThreatMetrix. “Our new Smart Analytics capability combines a novel approach to machine learning with behavioral-based analytics – a truly complete and revolutionary advancement in big data analytics for fraud prevention.”
Highlights of the Spring ‘16 Release include:
Smart Analytics introduces the Smart Rules behavioral analytics algorithms along with a transparent approach to machine learning called Smart Learning. Smart Rules offers a customizable toolset, allowing customers to more accurately detect and analyze changes in user behavior. This capability helps to more accurately identify fraudsters without adding friction for good consumers. Unlike traditional black-box approaches for big data analytics, Smart Learning offers a “clear-box” approach to machine learning, made possible by combining Global Shared Intelligence with customer data.
“Behavioral analytics tools provide an extremely powerful way of detecting and analyzing changes in user behavior, while machine learning produces an effective predictive model based on past transactional and behavioral data,” Faulkner said. “Both of these components offer unique and complementary value that is made even more powerful when paired together.”
The new SDK for Apple OS X and Microsoft Windows provides a faster way to activate endpoint applications across the business. The SDK profiles devices for specific platform-based applications, providing advanced risk analysis, fraud detection and device recognition.
The new two-factor authentication feature combines secondary authentication with dynamic information from the ThreatMetrix Digital Identity Network to reduce instances of step-up authentication, further reducing cost to the customer and removing friction from the consumer experience.
The new identity verification feature combines static identity checks with dynamic information from the ThreatMetrix Digital Identity Network in order to more accurately verify a user’s true identity. This feature provides a quick, cost-effective first step in verifying identity.
Spring ‘16 Release updates are available to all ThreatMetrix customers and prospects.
ThreatMetrix®, The Digital Identity Company™, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix® Digital Identity Network, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain, and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.
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