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ThreatMetrix Adds Fraud Prevention Expert to Executive Team

Posted January 26, 2010

Former F-Secure and Verifia Director Lance Jacobs to Lead Global Sales Efforts

LOS ALTOS, CA–January 26, 2010–ThreatMetrix™, the fastest growing provider of device identification for preventing online fraud, today announced the appointment of Lance Jacobs to vice president of sales. Jacobs is tasked with accelerating ThreatMetrix adoption into the company’s rapidly expanding financial services markets as well as its broadly established customer base in retail, social networks, alternative payments, and casual gaming. He inherits a sales pipeline that has doubled quarter over quarter since ThreatMetrix began selling its SaaS-based solutions in the U.S. in January 2009.

“We’re very excited to add Lance to the team,” said Reed Taussig, president and CEO, ThreatMetrix. “He’s a highly skilled sales executive with extensive online security and fraud prevention expertise. Over the past six months sophisticated fraudsters, typically operating from outside of the United States, have specifically targeted the financial services industry. ThreatMetrix believes that 2010 will demonstrate double or even triple digit growth in the adoption of fraud management tools across all financial services sectors. Traffic to these sites is at an all-time high, but the threat of online fraud is worse than ever. Companies need new tools to combat fraudsters and ThreatMetrix technology is a key part of the solution.”

Jacobs’ career spans 15 years in management, business development, sales and marketing in the software industry. Prior to ThreatMetrix Jacobs was director of North American business development at F-Secure, the publicly held IT security and anti-virus software provider, where he built relationships with service providers such as Cox, Charter Communications, CenturyLink, Shaw Communications, Dish Network, DirecTV, WildBlue, and many others. Earlier in his career, Jacobs was director of business development at Verifia (since acquired by Quova), a pioneer in Internet IP geolocation technology. Jacobs is a graduate of Utah State University.

“ThreatMetrix is a remarkable company and the timing of this opportunity couldn’t be better,” said Jacobs. “There is incredible demand for solutions that deter cyber crime without disturbing the customer experience. Device identification solutions are widely viewed as having this ability. ThreatMetrix has been developing device identification technology for five years and thus is uniquely positioned to dominate the market – and that’s exactly what we intend to do.”

About ThreatMetrix

ThreatMetrix ( helps companies control online fraud and abuse in real time so they can significantly reduce on-line fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. ThreatMetrix profiles the device used in an online transaction so companies can determine whether the users are fraudsters or customers. ThreatMetrix’ simple and cost-effective SaaS approach to implementation enables companies to get results in hours or days, rather than weeks or months. ThreatMetrix serves a rapidly growing customer base in the U.S. and around the world across a variety of industries including online retail, financial, social networks, and alternative payments.

Media Contact:
Kevin Wolf

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