ThreatMetrix Announces Accelerate Partner Program to Advance Channel Sales and Service Opportunities
Posted October 12, 2016
Rancho Palos Verdes, CA — (October 13, 2016)
Global Program Enables Partner Community to Drive ThreatMetrix Solution Sales
ThreatMetrix®, The Digital Identity Company™, introduces the ThreatMetrix® Accelerate Partner Program (Accelerate) for resellers worldwide. Accelerate will ensure partners are fully equipped to serve their customers and drive growth in their business with ThreatMetrix solutions. The program announcement was made at Digital Identity Summit 2016, an annual gathering of industry experts, partners, customers and cybersecurity thought leaders hosted by ThreatMetrix.
Accelerate provides ThreatMetrix channel partners comprehensive support for solving critical customer needs in authenticating digital personas. Enabling our partners to more fully access the value of our solutions and identify new opportunities, drives growth for our partners and for ThreatMetrix.
“Accelerate reinforces the strategic role that partners play in the ThreatMetrix growth strategy worldwide. We are committed to ensuring our partners can easily sell and expertly deliver ThreatMetrix value to their customers. This year our global channel has grown more than 58% and our top 10 partners have achieved an average of 86% growth in their business with us,” said Leah Evanski, vice president strategic alliances at ThreatMetrix. “Accelerate provides partners with differentiated customer value, new sources of revenue, improved profitability and enhanced customer loyalty.”
Benefits of the Accelerate program include sales enablement, joint marketing and technical training.
- Sales toolkit and opportunity support
- Joint business planning and co-marketing
- Certification and training
Rapid growth across ThreatMetrix sales channels have generated a new level of demand for expertise in ThreatMetrix solutions. New ThreatMetrix training programs will offer onsite, remote and on-demand training options, as well as certifications to ensure our partners are experts in selling, delivering and supporting ThreatMetrix products worldwide.
One example of how the Accelerate program enables key ThreatMetrix partners to grow quickly in new markets is India-based TechTree IT Systems. TechTree has more than a decade of experience and a strong team of 250+ consultants serving some of the largest e-commerce, travel, media and banking portals in Asia, including Fortune 500 companies.
According to Sanjay Ahuja, Director & COO, TechTree IT Systems, “TechTree has partnered with ThreatMetrix to help clients achieve exceptional online reputations through an optimal blend of frictionless usability and seamless access on multiple devices, while ensuring security. The Accelerate program enables us to offer packaged security solutions to benefit organizations across industry verticals.”
Co-marketing options provide resources to help channel partners better target, convey and position joint solutions to customers and prospects. This is based on collaboration across the buyer’s journey to develop opportunities and drive mutual success.
Another partner, Asseco SEE, utilizes the ThreatMetrix Digital Identity Network to provide digital security solutions for Turkey’s banking and e-commerce markets. Hatice Ayas, Asseco SEE Country Leader said, “The strategic partnership with ThreatMetrix enables our seasoned teams to deliver stronger customer value through collaboration. The Accelerate program will enhance our competitive advantage by building expertise in ThreatMetrix solutions.”
ThreatMetrix provides joint customers with industry-leading threat prevention and digital identity authentication solutions through preferred alliances and solution providers. Learn more about the industry leading ThreatMetrix partner ecosystem, the world’s largest network of digital identities, and the New Accelerate program at www.threatmetrix.com/partners.
ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.
For more information, visit www.threatmetrix.com or call 1-408-200-5755. Join the cybersecurity conversation by visiting the ThreatMetrix blog, Twitter, LinkedIn and Facebook pages.