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ThreatMetrix Named “Cool Vendor” by Leading Analyst Firm

Posted May 9, 2011

The “Cool Vendor” Report Identifies Companies that are Innovative,Impactful and Intriguing

LOS ALTOS, CA – May 10, 2011 – ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), announced today that it has been included in the list of “Cool Vendors” in the “Cool Vendors in Context-Aware Computing, 2011” (1) report by Gartner, Inc.

“Device identification has become a key component for effective fraud detection, because it provides contextual information that helps enterprises weed out the bad from the good transaction requests,” said Avivah Litan, vice president and distinguished analyst, Gartner, in the report.

According to the report, “Context-aware computing will make systems more usable and will provide differentiation in areas such as personalized advertising. Although gigantic vendors such as Apple, Google, Microsoft and Nokia have invested billions of dollars in this area, there is much room for small vendors to add additional value.” The report also adds that “organizations with e-commerce and mobile commerce strategies need to explore emerging context-aware technologies and vendors to make their offerings more relevant and easy to use.”

“We believe ThreatMetrix’s inclusion in Gartner’s Cool Vendor report demonstrates our reputation as a leading solution in the fraud prevention industry,” said Reed Taussig, president and CEO, ThreatMetrix. “We will continue to leverage our comprehensive ThreatMetrix™ Cloud-Based Fraud Prevention Platform to serve our rapidly growing worldwide customer base, and look forward to continued innovation in the industry.”

About Gartner’s Cool Vendors Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

(1) Gartner “Cool Vendors in Context-Aware Computing, 2011” by William Clark, Anne Lapkin, Avivah Litan, Matthew W. Cain, Eric Knipp, Annette Zimmermann, Monica Basso; April 15, 2011.

Additional Resources

• Solution Brief on the ThreatMetrix Cloud-Based Fraud Prevention Platform

• Blog on the ThreatMetrix Cloud-Based Fraud Prevention Platform

• Comic on ThreatMetrix SmartID Cookieless Device Identification

• ThreatMetrix SmartID Demo

About ThreatMetrix

ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.

For more information, visit or call 1-408-200-5755. Join the cybersecurity conversation by visiting the ThreatMetrix blog, Twitter, LinkedIn and Facebook pages.

© 2016 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.


Media Contact:

Dan Rampe
Tel: 650-417-6122

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