ThreatMetrix Receives Two Golden Bridge Awards for Innovation in Cloud-Based Fraud Prevention Solutions
Posted August 24, 2011
The Third-Annual 2011 Golden Bridge Awards Honors the ThreatMetrix Cloud-Based Fraud Prevention Platform for its Innovation Across all Industries, Including the Information Technology Sector
LOS ALTOS, CA – August 25, 2011 – ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), announced today it has received two Golden Bridge Awards for innovation in “SaaS or Cloud Computing,” as well as “Software-as-a-Services (SaaS)” under the respective categories for all industries and in information technology.
Generating worldwide recognition, the Golden Bridge Awards honor achievements and innovative contributions within the technology sector. Winners also demonstrate an aptitude toward driving new ideas and paving the way for others to create innovative products, services and solutions that add value to the marketplace.
“ThreatMetrix is honored to be named a winner of two Golden Bridge Awards, which encompass recognition from every major industry in the world,” said Reed Taussig, president and CEO, ThreatMetrix. “This esteemed industry and peer business award further validates our position as a global, forward-thinking leader in online fraud prevention solutions.”
The innovative ThreatMetrix™ Cloud-Based Fraud Prevention Platform helps companies stop web fraud the first time, in real-time, so they can significantly reduce online fraud, acquire customers faster, reduce manual reviews costs, and increase customer satisfaction. ThreatMetrix provides the most effective first perimeter of defense for transaction security from cybercrime, hidden proxies, scripted attacks and cookie and browser manipulation by fraudsters.
Unlike simple device identification techniques that rely on cookies for recognizing previously profiled computers, ThreatMetrix provides a complete analysis of a device’s browser and packet fingerprint during account origination, login and payments. ThreatMetrix’s solution to cookieless device identification, called ThreatMetrix SmartID™, goes beyond simple device identification solutions by incorporating device fingerprint attributes instead of cookies, which can be wiped or blocked. ThreatMetrix SmartID, which incorporates unique TCIP/IP packet intelligence, cross correlates and scores device attributes and behavior with session and browser cookies to more accurately establish and authenticate a device identity.
More than 40 judges from a broad spectrum of industries around the world participated in determining this year’s winners.
ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.