The Customer Is Always Right — Right Out the Door

Aug 14 The Customer Is Always Right — Right Out the Door

Data Breach

Breaches and Compromised Records Have Retail Customers Heading for the Exits in Droves

So far in 2014, according to security company SafeNet, there have been some 559 data breaches affecting 375 million records. SafeNet’s Breach Level Index second quarter report says from April to June 237 breaches resulted in over 175 million records compromised, 83 percent of which were in the retail industry.

Strong security platforms protect data

In her piece on itbusinessedge.com (link to article), Sue Marquette Poremba observes, “Less than 1 percent of all of the data breaches in the second quarter happened to networks that used encryption or strong security platforms to protect the data. [Not] every security system is foolproof, but you greatly improve your chances of avoiding a breach if you put strong security practices in place…. [And once] a customer discovers a company has been breached, he or she is not likely returning.”

Breaches are bad business

Poremba cites a Yahoo Finance report of more than 4,500 adults in the USA, UK, Germany, Japan, and Australia. The report found “nearly two-thirds (65 percent) of respondents would never or were very unlikely to shop or do business again with a company that had experienced a data breach where financial data (credit card information, bank account number, or associated login details) was stolen.”

The SafeNet report’s answer to keeping customers and keeping out the guys is stronger encryption and improved user access to the network. While agreeing that the advice is good, Poremba points out she doesn’t think it’s an easy fix.

Everyone in the company has to be on the same page

“First you have to get everyone in the company, from leadership on down to the stock room, on board with the need to practice better security. Perhaps the way to approach this is to make them understand that their jobs are on the line. After all, if customers walk away because your company suffered a breach, would your business be able to survive?”

ThreatMetrix® builds trust on the Internet by offering market-leading advanced fraud prevention and frictionless context-based security solutions. These solutions authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world’s largest trusted identity network.

ThreatMetrix secures enterprise applications against account takeover, payment fraud, fraudulent account registrations, malware, and data breaches. Underpinning the solution is the ThreatMetrix® Global Trust Intelligence Network, which analyzes over 500 million monthly transactions and protects more than 160 million active user accounts across 2,500 customers and 10,000 websites.

The ThreatMetrix solution is deployed across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government and insurance.

For more information, visit www.threatmetrix.com or call 1-408-200-5755.

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