Real-Time Passive Authentication to Detect Fraudulent and Compromised Accounts
Did You Know?10-15 percent of social media reviews are fake or paid for by companies Download Q4 2016 Cybercrime Report
Streaming media sites, social networks, forums and digital content websites use ThreatMetrix to prevent fraudulent accounts, detect compromised accounts and eliminate offensive or inappropriate user generated content.
Digital media customers want relevant, high quality content, and they want it fast. But, cybercriminals are increasingly using hijacked and fake identities for illicit schemes ranging from credit card fraud to social engineering and points between.
ThreatMetrix uses real-time, behavior-based fraud protection to ensure visitors are who they claim to be, helping to stop fraud before it impacts your customers and business.Securing Mobile Applications - Read the Whitepaper!
Verify Digital Identities to Prevent Account Takeover and Fraud
User accounts created using fake or stolen identities can be used to commit fraud and can have a significant effect on brand perceptions. Customers also feel alienated when their accounts get compromised or when they get tricked into disclosing personal details by a cybercriminal masquerading as a legitimate customer. ThreatMetrix identifies fraudsters even when they have valid login credentials or personal details, and we do this transparently so legitimate users can continue with their business uninterrupted.
ThreatMetrix has notably improved our ability to monitor account signup activity. It has allowed us to more comfortably offer a free trial to new subscribers coming to our site.- Garrett Goff, Head of Fraud, Netflix
Detect and Stop Low-and-Slow Botnet Attacks
When a breach happens somewhere on the web, fraudsters launch large scale credential testing sessions that cause huge transaction spikes. Because people tend to reuse passwords, some fraction of login attempts will be successful.
Once this happens, curated lists of known password and login combinations are taken to other sites to launch slower velocity attacks that are designed to emulate human behavior and evade rate controls set in web application firewalls. ThreatMetrix identifies bots early and works hand in hand with network security systems to keep your business and customers safe.
A behavioral approach correlating users, devices and personal characteristics is the only way of detecting fraudulent activity that follows approved business logic. ... Web behavior analytics is a formative market, but ThreatMetrix has been able to channel its ability to identify users and devices into business benefits for website operations.- Eric Ogren, David Immerman, 451 Research, May 2016 Report: ThreatMetrix rises above the DIN to tell you whom you’re dealing with
Eliminate Bad Actors, Malicious Behaviors and Abusive or Irrelevant Content
It’s as true in the digital world as it is in the physical world that actions speak louder than words. Behavioral analysis looks at suspicious activities, spam or malicious acts in real-time and associates it with connected “entities” such as email addresses, transactions, accounts, devices, IP addresses, geo-location, proxies and physical addresses.
The ThreatMetrix Digital Identity Network delivers this real-time linking of a current transaction to related transactions around the globe. This is done through a matrix of attributes that are associated with the visitor, the device and the connection, and it facilitates the creation of customer-specific user profiles. Behaviors are then scored for divergence (anomalies) or convergence (similarities) between current and historical attributes. This gives a truly comprehensive view of fraud and security.
One of the biggest pluses of ThreatMetrix is that it is flexible to my business requirements. I don’t have to reengineer my business to the limitations of some technology. I can set rules and transaction scoring specific to certain games and publishers. It gives us the flexibility to respond immediately to potential fraud attacks.- Stacy Martin, Director of Customer Support, Offerpal Media
Fraudsters often use false and stolen information to open new accounts. These fraudulent accounts are often used to test stolen credit cards or post false reviews. The reviews damage reputations and the fraudulent accounts are sold on the Web for pennies on the dollar. By understanding the constantly changing relationship between people, their devices, locations and digital behaviors, ThreatMetrix ensures that users are who they claim to be.
Streaming content sites, forums and social media networks thrive on distributing hiqh quality content and delivering a convenient, relevant user experience. Illicit activities can ruin the experience and their business. These include rogue members posting malicious or offensive content and spam. ThreatMetrix ensures members are authorized to access content and enables more control over how members interact with and share content.
As more users access content or engage with social networks on the go, attacks targeting mobile platforms and devices are on the rise. The challenge is to block attacks while instantly recognizing legitimate users and enabling them to conduct transactions without interruption such as step-up authentication. ThreatMetrix provides a software development kit for native iOS and Android applications that verifies the trustworthiness of a mobile device.
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