The French Financial Company Uses ThreatMetrix ID to Increase the Level of Trust Associated with New Customers


Groupe Casino is a large French retailer with a history spanning 120 years. Now one of the most recognizable and best-selling private brands in France, Groupe Casino has a number of subsidiaries, among them, Banque Casino. Founded in 2001 and initially specializing in the commercialization of Casino hypermarkets’ proprietary credit cards, the financial institution has been a subsidiary of Groupe Casino and Crédit Mutuel CIC network since 2012.

As a Groupe Casino and Crédit Mutuel CIC subsidiary, Banque Casino has leveraged the expertise of the two giants to diversify its portfolio into payment solutions, financing and insurance, while expanding its internet offering and presence internationally.

Business Problem

As consumers turn away from traditional finance providers, shifting online for fast, immediate credit and alternative finance products, financial organizations are becoming increasingly burdened by the influx of online applications. Escalating costs associated with verifications and manual reviews, coupled with the ever-complex digital footprint created by the average online user, has made establishing trusted behavior and approving legitimate applicants more difficult than ever before.

Banque Casino needed an effective solution to passively verify the trustworthiness of new applicants, without adding additional friction to the application or payments process. By identifying trusted, legitimate applicants, Banque Casino could not only reduce costs and dependence associated with verification and manual reviews, but use time and resources saved to review and action the more high-risk or fraudulent applications.

Not only did Banque Casino require a solution which would help it verify the trustworthiness of a new applicant, but also preserve a frictionless experience for good and returning customers. Banque Casino required a more holistic, dynamic approach in verifying trusted applicants, necessitating a solution which could provide a complete customer view across location, device and identity intelligence.

ThreatMetrix has helped us to streamline the online application process for good customers, reducing friction and ensuring a good user experience.

Banque Casino

Establishing Trusted Behavior with ThreatMetrix ID
Digital Identity Intelligence from ThreatMetrix gives Banque Casino increased transparency as to the risk associated with a new applicant. ThreatMetrix ID sits at the core of this intelligence, generating a unique anonymous customer identifier and uniting online and offline attributes in real time. ThreatMetrix ID enables Banque Casino to link multiple digital IDs and identify customers trying to obtain products or finance who are potentially high-risk. Banque Casino is then able to use this intelligence to establish rules, such as reviewing all applications from a specific telephone operator. ThreatMetrix ID also generates a confidence score and a visualization for every end user, giving Banque Casino a better understanding of who its connecting users are, and what level of trust may be applicable.

ThreatMetrix gives Banque Casino a real-time view of risk, with dynamic data helping us to quickly make the right decisions when accepting or rejecting applications.

Banque Casino

In one instance, ThreatMetrix ID was able to link and visualize the relationship between one account login and multiple credentials. Although the same login was being used, multiple email addresses and telephone numbers were linked to that specific ThreatMetrix ID. In addition, the ThreatMetrix ID also contravened a number of rules preset by Banque Casino, such as number of emails or telephone operator, with a score for each rule directly impacting the resulting confidence score of that ThreatMetrix ID. Using ThreatMetrix ID visualizations, Banque Casino was able to identify a single applicant using the same credit card multiple times with different sets of credentials. In both cases, Banque Casino was able to then choose to review or reject the application in near real-time. The passive verification delivered by ThreatMetrix to Banque Casino not only provided additional identity assurance, but also preserved a frictionless user experience for good Banque Casino customers.

ThreatMetrix ID uses anonymized global shared intelligence to instantly and securely recognize customers. The ThreatMetrix Digital Identity Network generates this insight, crowdsourcing intelligence from millions of daily consumer interactions including logins, payments, and new account applications across thousands of global businesses.

Key Features of the ThreatMetrix / Banque Casino Partnership

  • ThreatMetrix ID helps businesses go beyond simple device identification by connecting the dots between the myriad pieces of information a user creates as they transact online and looking at the relationships between these pieces of information at a global level and across channels/touchpoints. Creating a benchmark for the trustworthiness of current and future transactions.
  • ThreatMetrix SmartID identifies returning users that wipe cookies, use private browsing, and change other parameters to bypass traditional device fingerprinting tools. SmartID improves returning user detection and reduces false positives. Derived from the analysis of many browsers, plug-in, and TCP/IP connection attributes, SmartID generates a confidence score that detects multiple fraudulent account registrations from the same device.
  • TrueIP accurately detects the use of location and identity cloaking services, such as hidden proxies and VPNs, allowing Banque Casino to see the true IP address, geolocation and other attributes of each loan application. It can also detect changes in behavior patterns, such as unusual transaction volumes, changes to velocity or frequency of transactions. This dynamic data helps identify fraudulent behavior, providing Banque Casino with a more accurate context of whether any given loan application should be accepted, rejected or reviewed.
  • Deep connection analysis technologies give Banque Casino a clearer view of suspicious events. Fraudsters attempting to open a new account from an unusual or high-risk location may attempt to hide behind location and identity cloaking services such as hidden proxies, VPNs and the TOR browser. With Proxy piercing technology, ThreatMetrix examines TCP / IP packet header information to expose both the Proxy IP address and True IP address.
  • Our decisioning capabilities have greatly improved thanks to ThreatMetrix; we are able to leverage comprehensive digital identity intelligence and visualize every single digital ID, helping us to isolate potentially high-risk behavior.

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