Overview

markt.de is one of Germany’s leading online marketplaces, serving 250,000 visitors each day and displaying two million daily active ads. The site not only provides a place for buyers and sellers to meet and advertise their wares but also to network, exchange business ideas and contacts. markt.de relies on striking an effective balance between providing friction-free access to buyers and sellers while detecting high-risk transactions and preventing fraud.

With ThreatMetrix, markt.de could:

  • Streamline the customer experience
  • Automate the detection of high-risk events using real-time global intelligence from the ThreatMetrix Digital Identity Network
  • Dramatically reduce the requirement for costly and labor intensive manual reviews

“ThreatMetrix is always one step ahead of the cybercriminals who are evolving and adapting their strategies. ThreatMetrix technology is state-of-the-art and the fact that it continues to innovate and release new capabilities is key for us.”

Clemens Henle, markt.de

Business Problem

eCommerce platforms are being increasingly targeted by cybercriminals attempting to use stolen credentials harvested from the continual stream of global data breaches. Following such breaches, the dark web is flooded with readily available, cheap identity and credit card credentials that fraudsters buy up en masse to open new accounts, or make fraudulent payments. Like other organizations, markt.de was walking a fine line between accurate and timely fraud detection and maintaining a streamlined online experience for trusted users.

markt.de was looking for a solution that could reduce the need for step-up authentication, which was leading to dropouts and lost customers, and cut the number of false positives, which resulted in higher manual review volume and increased operational costs to train fraud analysts.

“We were impressed with the ThreatMetrix team’s ability to stop fraud and improve our customer’s experience and we appreciate the level of professionalism shown by the whole team.”

Clemens Henle, markt.de

The Power of Global Shared Intelligence to Detect High-Risk Events in Real Time

The best way to tackle complex, global cybercrime is using the power of a global shared network. The ThreatMetrix Digital Identity Network collects and processes global shared intelligence from millions of daily consumer interactions including logins, payments and new account applications. Using this information, ThreatMetrix creates a unique digital identity for each user by analyzing the myriad connections between devices, locations and anonymized personal information. Behavior that deviates from this trusted digital identity can be accurately identified in real time, alerting markt.de to potential fraud. Suspicious behavior can be detected and flagged for review, step-up authentication or rejection before a transaction is processed, creating a frictionless experience for trusted users.

Key Features of the ThreatMetrix/markt.de Partnership
  • Trust Tags enable markt.de to differentiate between fraudsters and legitimate users. Trust can be associated dynamically with any combination of online attributes such as devices, email addresses, card numbers or any other attributes involved in accepting, rejecting or reviewing a transaction.
  • ThreatMetrix Smart ID helps recognize returning devices even when cookies are deleted or disabled. Derived from the analysis of many browsers, plug-in, and TCP/IP connection attributes, Smart ID generates a confidence score that detects multiple fraudulent account creations or sign in attempts from a single device.
  • Deep connection analysis technologies give mark.de a clearer view of suspicious events. Fraudsters often attempt to hide behind location and identity cloaking services such as hidden proxies, VPNs and the TOR browser. With Proxy piercing technology, ThreatMetrix examines TCP/IP packet header information to expose both the Proxy IP address and True IP address. These techniques helped mark.de gain detailed insight into network parameters for accurate decision making.

“With ThreatMetrix, markt.de could easily verify more than 10 million website visits per month. Teaming up with ThreatMetrix as a trusted partner, with industry-leading technology, was the perfect answer all round.”

Clemens Henle, markt.de

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