October 16, 2018
October 9, 2018
This gambling company has a reputation as one of the most trusted brands in the industry. The brand has a strong ethos of upholding fair play practices, relying on detecting and blocking behavior that jeopardizes company reputation or the enjoyment of its many trusted customers. It offers sports betting products online, by telephone and on mobile devices, which now account for a high percentage of overall transactions.
With ThreatMetrix, it can:
As online gambling grows in popularity and prevalence, it continues to attract a larger and more committed group of players. The vast majority of these are good, responsible gamblers who enjoy a regular utter. However, the industry also attracts its fair share of punters who are looking to game the system, either through small time bonus abuse or fixed odds betting, through to large- scale fraudulent syndicates involved in match fixing and insider fraud.
At times, this kind of play can be compounded by the availability of new and evolving technologies that provide problem players with the cloak of anonymity to help them go undetected, hiding beneath stolen identities, spoofed devices and VPNs.
The company was looking for a solution that could help it identify and block problem players, whether they were first-timers, or those who were consistently reoffending, perhaps under the guise of a new identity.
With intelligence from ThreatMetrix we can identify the return of problem players in real time, blocking their transactions before they are processed. This may be players involved in unfair or fraudulent betting practices, or punters from regions where online gambling is illegal.
—Fraud Risk Manager
The company harnessed intelligence from the ThreatMetrix Digital Identity Network to better identify problem gamblers before they placed a bet. The ThreatMetrix Digital Identity Network crowdsources intelligence from millions of daily consumer interactions including logins, payments, and new account applications across thousands of global businesses.
Using this information, ThreatMetrix creates a unique digital identity for each user by analyzing the myriad connections between devices, locations, and anonymized personal information. Behavior that deviates from this trusted digital identity can be accurately identified in real time, alerting the company to players who may be using stolen identity data, obfuscating their location or spoofing a device to go undetected.