Fully 42 Percent of Europeans Shop via Mobile Devices: New ING Study.

Jun 05 Fully 42 Percent of Europeans Shop via Mobile Devices: New ING Study.


Spurred by the increased use of smartphones, more than 139.5 million Europeans regularly shop online with 42 percent saying they buy on impulse (compared to 25 percent for non-mobile users). Those are just a few of the fascinating statistics revealed by a study from the financial group, ING.

What’s on a European’s mobile shopping list? Number one is clothing at 23 percent. Electronics comes in second at 21 percent. Number three are games at 12 percent, followed by holidays, music and groceries at 11 percent each.

The study, as reported on thepayers.com, goes on to say more Europeans are using alternatives to cash with almost half (49 percent) saying they use cash less often than they did 12 months ago and 40 percent claiming they rarely use it at all. And 45 percent of consumers predict they will use less cash in the next 12 months.

ING says 47 percent of Dutch respondents bank on smartphones compared to 31 percent of the British. The French? Fewer than one in five or 17 percent of do purchases on their smartphones.

ThreatMetrix® builds trust on the Internet by offering market-leading advanced fraud prevention and frictionless context-based security solutions. These solutions authenticate consumer and workforce access to mission critical applications using real-time identity and access analytics that leverage the world’s largest trusted identity network.

ThreatMetrix secures enterprise applications against account takeover, payment fraud, fraudulent account registrations, malware, and data breaches. Underpinning the solution is the ThreatMetrix® Global Trust Intelligence Network, which analyzes over 500 million monthly transactions and protects more than 160 million active user accounts across 2,500 customers and 10,000 websites.

The ThreatMetrix solution is deployed across a variety of industries, including financial services, enterprise, e-commerce, payments, social networks, government and insurance.

For more information, visit www.threatmetrix.com or call 1-408-200-5755.

Join the cybersecurity conversation by visiting the ThreatMetrix blogFacebookLinkedIn and Twitter pages.