Understanding the true ROI of both friction and fraud prevention is imperative for banks to avoid the erosion of customer lifetime value. To measure the long-term economic impact of adding unnecessary fraud controls to the consumer digital experience, ThreatMetrix conducted a sponsored research study in conjunction with First Annapolis, a leading consulting and M&A advisory firm.
In this industry research, you will learn:
- The four key findings to prevent friction and fraud
- Consumers’ attitudes towards digital security
- How consumers feel about additional security screenings