Bert Rankin Joins ThreatMetrix as Vice President of Marketing
Posted March 30, 2011
Rankin Brings More Than 25 Years of Relevant Industry Experience to Senior Marketing Role
LOS ALTOS, CA – March 31, 2011 – ThreatMetrix™, the fastest growing provider of cloud-based fraud prevention solutions that do not require personally identifiable information (PII), today announced the appointment of Bert Rankin as vice president of marketing. Rankin joins ThreatMetrix with more than 25 years of marketing experience in high technology and a proven ability to develop successful, innovative software solutions for enterprise and SMB businesses.
In his new role, Rankin will be responsible for branding, product marketing, corporate communications and demand generation for ThreatMetrix. He brings with him substantial international expertise in product marketing, management and communications, which he will leverage to help drive ThreatMetrix solutions around the globe.
“We are privileged to add Bert’s seasoned expertise into the ThreatMetrix family, particularly as we expand our investment in our marketing organization,” said Reed Taussig, president and CEO, ThreatMetrix. “Bert will play an integral role in facilitating marketing strategy and programs for ThreatMetrix.”
Prior to joining ThreatMetrix, Rankin served as president and CEO of Shopcreator Services, Ltd., a provider of SaaS-based e-commerce solutions. He also held the senior-level marketing roles at Intacct, Inc., Callidus Software, Inc. and NetManage, Inc. where he was responsible for building world-class teams that revamped product lines, created exciting marketing communications programs, and targeted go-to-market strategies. Rankin earned a bachelor of arts from Harvard University and an MBA from Stanford Graduate School of Business, with an emphasis in marketing and financial management.
“I look forward to augmenting ThreatMetrix’s market leadership in the fraud prevention industry, based on the foundation of delivering sophisticated fraud prevention solutions,” said Rankin. “This is already evident in the new ThreatMetrix™ Cloud-Based Fraud Prevention Platform we recently announced. My high-tech marketing experience is ideally suited to help position ThreatMetrix to meet the growing global demand for fraud prevention solutions.”
ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.