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Merchant Risk Council and ThreatMetrix Host Webinar: “How Online Fraud Prevention Improves Consumer Confidence”

Posted May 16, 2011

Webinar to Feature Recent Research on Consumers’ Reaction to Online Fraud from the Ponemon Institute and ThreatMetrix Customer GoPro

LOS ALTOS, CA. – May 16, 2011 – ThreatMetrix™, a fast growing provider of fraud prevention solutions that do not require personally identifiable information (PII), today announced that the Merchant Risk Council and ThreatMetrix are hosting a May 24 webinar titled, “How Online Fraud Prevention Improves Consumer Confidence.”

Webinar attendees will hear from Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, which conducted a recent joint study with ThreatMetrix. The research, which surveyed consumers on their awareness and confidence in online fraud prevention, was compiled in a report, “Consumers’ Reaction to Online Fraud.”

Attendees will also hear from Stephen Baumer, CTO of ThreatMetrix customer GoPro, the world’s best-selling and highest performance wearable HD video cameras, and Lance Jacobs, ThreatMetrix vice president of sales. Baumer will discuss how ThreatMetrix’s SmartID™ cookieless device identification has helped GoPro prevent fraud while improving customer experience.

“It’s critical for all online brands to communicate that consumer information is safeguarded from fraudsters,” said Bert Rankin, vice president of marketing, ThreatMetrix. “The recent study ThreatMetrix conducted with the Ponemon Institute revealed that the overwhelming majority of consumers would not do business with a company if they had any doubts about its online security measures.”

WHAT: Webinar on “How Online Fraud Prevention Improves Consumer Confidence”

WHEN: 9 a.m. PST, Tuesday, May 24

WHY: Webinar attendees can learn about comprehensive new ways companies can fight online fraud during account creation, login authentication and payment authorization, regardless of the device.

Additional Resources

• Solution Brief on the ThreatMetrix Cloud-Based Fraud Prevention Platform

• Blog on the ThreatMetrix Cloud-Based Fraud Prevention Platform

• ThreatMetrix SmartID™ Demo

About the Merchant Risk Council

The Merchant Risk Council (MRC) is a merchant-led trade association focused on electronic commerce risk and payments globally. They lead industry networking, education, benchmarking and advocacy programs to make electronic commerce more efficient, safe, and profitable. For more information, visit

About the Ponemon Institute

The Ponemon Institute© is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries. For more information, visit

About ThreatMetrix

ThreatMetrix®, The Digital Identity Company®, is the market-leading cloud solution for authenticating digital personas and transactions on the Internet. Verifying more than 20 billion annual transactions supporting 30,000 websites and 4,000 customers globally through the ThreatMetrix Digital Identity Network®, ThreatMetrix secures businesses and end users against account takeover, payment fraud and fraudulent account registrations resulting from malware and data breaches. Key benefits include an improved customer experience, reduced friction, revenue gain and lower fraud and operational costs. The ThreatMetrix solution is deployed across a variety of industries, including financial services, e-commerce, payments and lending, media, government and insurance.

For more information, visit or call 1-408-200-5755. Join the cybersecurity conversation by visiting the ThreatMetrix blog, Twitter, LinkedIn and Facebook pages.

© 2016 ThreatMetrix. All rights reserved. ThreatMetrix and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.


Media Contact:

Jaci Robbins
Tel: 408-200-5718

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