January 10, 2019
Enable seamless digital business globally
ThreatMetrix ID is the world’s first unique, anonymous customer identifier that revolutionizes digital authentication and fraud prevention. It unites online and offline attributes in real time enabling organizations to establish the true digital identity of their customers.
An anonymous alphanumeric identifier for each of 1.4 billion recognized users across the ThreatMetrix Digital Identity Network
An interactive visualization based on the Digital Identity Graph of all devices, credentials, threats and behavioral attributes related to an identity
A dynamic score to qualify the likelihood of a current event being associated with a designated ThreatMetrix ID
A dynamic score that reflects the reputational integrity of the ThreatMetrix ID for a given transaction
Innovations Behind ThreatMetrix ID
Exact ID is an HTTP fingerprint that is optimized for identity assurance. It relies on a variety of markers to give 100-percent accuracy in identifying a device. Like SmartID, ExactID is calculated in the cloud and is immune to theft, spoofing or replay.
ThreatMetrix TrueIP is a proxy piercing technology that allows businesses to see the actual IP address of the connecting user and provides a number indicating how close the True IP is to the Proxy IP in terms of IP address. TrueIP detects traditional anonymous proxies as well as those used by botnets.
Persona ID is a rules-based mechanism for enabling real-time linkage of a current transaction to related transactions through a matrix of attributes associated to the visitor, device and connection. It uncovers anomalous behavior in real-time through the association of related historical activity.
Persona DB is an extensible, enterprise-accessible database that allows an organization to privately and securely store and retrieve identifying attributes, characteristics, and behaviors associated with its users and customers.
Smart rules power ThreatMetrix unique “clear-box” machine learning. They allow organizations to create custom variables, rules, models and policies to analyze dynamic behavioral history to accurately detect complex fraud patterns with minimal false positives.
Smart Learning a proprietary approach to machine learning that enables businesses to not only use the output of the cognitive model but to also understand the insights that drive the model. With this clear-box approach, ThreatMetrix provides insight into why the machine thinks the information is good or bad.
Strong Device ID is a convenient and secure mechanism to assert that a device in question is the same device that was originally registered through a cryptographic-based PKI certificate.